Answer These 4 Questions To Get More Centre Tour Bookings

Answer These 4 Questions To Get More Centre Tour Bookings

For early learning centres, childcare facilities and outside of school hours services, your website is often the first interaction families will have with your service. To get website visitors to book a tour and enrol, your website must answer these four essential questions:

Question 1 – Who Are You?

Your website should clearly convey who you are and what you provide.

• Introduction of Your Service: Start with a concise description of your centre’s focus, such as early childhood education, daycare, or specialised programs. Mention your suburb to localise your offering (e.g., “We are a trusted early learning centre in [Suburb], dedicated to helping young minds thrive”).
• Highlight What Makes You Unique: Emphasise your standout features, whether it’s your curriculum, facilities, or strong ties to the local community.

Question 2 – How Can You Help Me?

Families are looking for services that match their needs. Ensure your website answers their questions by including the following:

• Types of Care: Clearly state the type of care you offer, such as long day care, outside school hours care, or preschool/kindergarten.
• Rooms: Share details about your age-specific rooms, such as play areas, learning spaces, and sleep zones.
• Programs: Highlight your curriculum and enrichment activities, such as outdoor play, social skill-building, or literacy programs.
• Centre Location: Provide your address, a map, and directions.
• Opening Hours: Specify your operating hours, including any extended care options.
• Images: Use professional images of your facilities, staff, and children enjoying their time to build trust and engagement.

Question 3 – Why Should I Trust You?

Building trust is crucial when families are considering childcare services. Address their concerns by including:

• About the Company: Share your story, values, and commitment to quality care. Highlight your experience and community involvement.
• Meet the Team: Introduce key members of your team, such as centre managers or lead educators, with photos and bios to make them relatable.
• Google or Facebook Reviews: Showcase positive reviews from parents who are satisfied with your service. Social proof builds credibility.
• National Quality Standard (NQS) Rating: Display your service’s rating under the National Quality Standard. Services rated as Meeting NQS or above (such as Exceeding NQS or Excellent) should proudly highlight this, as it demonstrates a high standard of care and education.

Question 4 – How Do I Engage Your Services?

Make it as simple as possible for families to book a tour so they can come visit your centre:

• Strong Call-to-Action (CTA): Place clear and consistent CTAs throughout your site, such as “Book a Tour Today” or “Schedule Your Visit Now.”
• Streamlined Booking Process: Keep your enquiry or booking forms short, asking only for essential details like name, contact information, and preferred date/time for a visit.

By answering these four critical questions—Who are you? How can you help me? Why should I trust you? How do I engage your services?—you can transform your website into a powerful tool for increasing tour bookings.

Send us your website below and we will get back to you with actionable recommendations to improve centre tour bookings through your website.