Lous Toilet Hire
From a clunky site to a lead-generating platform for bookings
Lou’s Toilet Hire is a well-established portable toilet hire business based in country Victoria, serving both commercial and domestic customers. Their previous website was outdated, difficult to navigate, and not generating enquiries, limiting the business’s ability to tap into new markets and efficiently manage bookings.
The goal was to deliver a simple, cost-effective website that attracts local customers, collects booking information efficiently, and helps grow domestic hire revenue alongside existing commercial work.
Turning a static, underperforming site into a lead-generating tool
Despite decades in business, the old website wasn’t converting visitors into enquiries. Domestic customers were largely untapped, and operationally, Lou often couldn’t take calls while on the road, making it difficult to manage bookings. The project needed a solution that was simple, affordable, and highly functional.
A straightforward, budget-friendly website optimised for enquiries
We focused on three core objectives: build a simple, easy-to-use website, optimise for local search visibility, and make it effortless for customers to submit booking enquiries with all necessary details.
The site was designed cleanly, highlighting services, photos, and customer testimonials to build trust. A tailored contact form collects all relevant booking details, reducing the need for follow-up calls. SEO work was carried out to improve local search rankings and attract domestic customers.
A website that generates bookings and fills domestic gaps
The new website now consistently generates enquiries, bringing in additional domestic hire jobs and helping fill gaps between larger commercial contracts. The booking process is smoother, capturing all required information upfront, and the business can now direct customers to the site even while on the road.
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