Puzzles and Games
Modernising an outdated platform for scalable wholesale growth
Puzzles and Games is Australia’s largest wholesaler of chess sets, puzzles, traditional games, and gaming products. When we first engaged with the business, their ecommerce website was built in 2012 and no longer reflected their position as a leading supplier in the industry.
The goal was to create a modern ecommerce platform that showcased the brand, supported wholesale-specific functionality, and integrated seamlessly with existing systems—while ensuring a smooth transition for existing customers.
An outdated ecommerce platform limiting growth
The existing website was outdated, not mobile-responsive, and failed to represent the scale and professionalism of the business. It also lacked the functionality required to support a wholesale model, where customers needed to be approved before accessing pricing and placing orders.
In addition, migrating existing customer data without disrupting their ordering process was critical, requiring a carefully managed transition to a new platform.
Building a modern wholesale ecommerce experience
We designed and developed a modern ecommerce website that accurately reflects the brand and provides a seamless user experience across all devices. The new platform was built to support wholesale functionality, ensuring that only approved customers could access pricing and place orders, protecting the integrity of the business model.
We carefully managed the migration of existing customer data to ensure continuity, allowing customers to transition to the new system without disruption. The website was also integrated with the client’s existing processes, creating a streamlined and efficient ordering experience.
A scalable platform for seamless wholesale ordering
The new website provides a professional and responsive online presence that aligns with the brand and supports its wholesale operations. Customers can now easily browse and place orders across any device, while the approval-based system ensures secure and controlled access to pricing. The seamless migration has allowed existing customers to continue ordering without interruption, supporting ongoing business growth.
Trusted by businesses we’ve helped grow
Real experiences from clients who’ve gone through our 4-step growth system.
