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customer search behaviour

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How Search Intent Can Improve Online Marketing Strategy

Every online search has a purpose behind it. A person might be looking for an answer, comparing different options, finding a specific business, or preparing to make a purchase. Understanding search intent can help businesses create more relevant content and...
Falcon Digital
13 August 2026
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Search intent and online marketing strategy showing four types of search intent: informational, navigational, commercial, and transactional.

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